Kit Review (2026)
What’s Kit? Kit (formerly ConvertKit) is an email marketing platform that mainly caters to individual
What’s Kit?
Kit (formerly ConvertKit) is an email marketing platform that mainly caters to individual creators, small teams, and startups.
Their email marketing tool also includes automation workflows, membership management, landing pages, and data integrations.
In this review, we are going to check if Kit is legit and worth it.
I’ve tested the platform, checked its features, deep-dived into their pricing, and collected a few more data points as part of our e-mail marketing platforms rating.
Key facts about Kit
Key people: Nathan Barry (Founder, CEO)
Free plan: Yes; Up to 10,000 subscribers allowed; unlimited emails, forms, landing pages; limited automation
Paid plan: For 1001 to 3000 subscribers – $59/mo (Creator); $99/mo (Creator Pro)
Paid plan features:
- Emails per month: Unlimited
- Branding in email: Removed
- Grey UI: Yes
- Database size billing: Yes* (automatic upgrade, but users have to manually downgrade the pay-plan after reducing subscriber count)
Review Criteria
As a startup founder with over 1,000 registered users, I’m looking for an email marketing platform that best suits my needs. My criteria are:
- Transparent pricing. I don’t want to pay for unsubscribed or inactive contacts. In fact, I don’t want any hidden costs, steep pricing as the list grows, and inflated add-ons that I wasn’t aware of while signing up.
- Monthly billing only. I want to pay monthly, and I’ll switch annually if I trust the service enough. Annual subscription should come from me, not from the email marketing tool aggressively pushing toward an annual plan as default.
- No branding in emails. I can accept the tool’s branding in the free plan. But when I’m paying for their service, I expect clean emails to my audience. And worst of all, I don’t want to pay any add-on fee to remove the branding.
- Being mid-size. By mid-size here, I mean accessible. A personalized support (not an AI chatbot), no unnecessary features with addons and extra pricing, and a simple to use and understand UI, rather than being stuck in a maze of bloatware.
With these criteria in place, here’s how Kit fared.
How Kit Fares
Since I’ve a list of over 1,000 users, I’m looking for monthly pricing for the next step of 1,000 subscribers and around 5 emails per month.
With that in mind, here’s how the pricing looks:
For 3,000 (the next step to 1,000) email subscribers, I’ll be paying $50 per month. But…
As you can see in the top-right corner above, this is yearly billing – gray UI.
If I opt for a monthly billing, the pricing would be $59 per month.
Kit offers some good features as well. Two main things I liked: (a) unlimited emails; and (b) removed Kit branding in the emails.
While going through the pricing and features, I also noticed Kit offers an impressive free plan.
Of course, the emails will have the Kit branding. The limited features with up to 10,000 subscribers, unlimited emails, and limited automation, the free plan is really good, and frankly, worth looking at for individual creators and small businesses.
Next, the support. From what I can see in the comparison table, Kit offers 24/7 email and chat support, which seems to be human support. Whether or not they are actually human or another AI chatbot, needs to be seen.
Public Reviews
Typical of email marketing tools, Kit doesn’t have a great rating on Trustpilot (I would actually be suspicious if an email marketing tool has a great Trustpilot rating!).
But as I skimmed through the problems, there were quite a deceptive practices that Kit engages in. Look at this review:
To preface this, Kit upgrades the plan automatically if your email subscribers increase beyond the plan limit.
However, as the review above says, they won’t downgrade automatically if you clean up your list and decrease the subscriber count. The reviewer above had to manually reach out to the support for a downgrade.
Is it fraudulent? Not really. Is it deceptive? Yes.
Kit Alternatives
If you are interested in alternatives to Kit, feel free to check our rating of email marketing platforms.
Bottomline
We consider Kit a legit email marketing tool.
The platform provides a generous free plan, and the paid features are solid. Unlimited emails, no branding in emails, clear communication about their features – all sound good.
However, the default annual billing and the need for manual plan change if the list size is reduced raise some concerns.
But overall, Kit is a decent email marketing tool worth looking at.
Note: This article may contain affiliate links. Please read our full disclaimer.
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Max Roslyakov
Founder, Xamsor