Top 5 Klaviyo Alternatives

I’ve been building B2C e-commerce for 6 years, growing it from scratch to more than $50M in revenue.

As growth happened, several platforms were replaced. The most common reasons were hitting the capacity limit, integration difficulties, or pricing skyrocketing. Or a combination of those. After years of growing with Klaviyo many e-commerce businesses are starting to consider switching. As e-commerce grows, the focus shifts. From demand acquisition to serving the existing customer base. Better communication. Smarter recommendations. Upsells. Loyalty programs. At this stage, integration complexity becomes a real challenge. Support is often needed. And this is where Klaviyo users often struggle. Here are five strong alternatives that balance power, scale, and ease of use.

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1. Maestra

Why choose it?

Maestra is designed for growing DTC and mid-market e-commerce brands. It stands out as a Klaviyo alternative for teams that want marketing automation, customer journey orchestration, and personalization in one place. It also goes beyond email and SMS to deliver real-time personalization on your website, loyalty campaigns, referral offers, and ad targeting.

What it does well

• It uses a real-time Customer Data Platform (CDP) to track clicks, purchases, email or SMS interactions, visitor location, and more.
• The platform dynamically personalizes site content-such as pop-ups, banners, product recommendations, quizzes and stories-based on visitor behavior.
• Maestra gives you full control over lead capture tools (forms, quizzes, embedded widgets) and visitor messaging.
• A white-glove Customer Success Manager (CSM) can help set up flows, integrations, migration, A/B tests, and campaign strategy-making onboarding smoother.
• It allows you to define and track non-revenue goals, like free trial sign-ups or survey completions.

Watch outs

• The minimum cost is quite high (from about $1,990 per month), so it’s more suitable for brands with serious growth budgets.
• The setup can be complex if you want to use all personalization and automation modules.
• There is no built-in review or user-generated content tool (e.g. collecting product reviews).

Best for

Mid-market e-commerce brands that want to orchestrate full customer journeys-online and offline-from first visit to repeat purchase. Best for teams that value expert onboarding, deep personalization, and loyalty/referral strategy out of the box.

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2. Omnisend

Why choose it?

Omnisend serves mid-market e-commerce brands that want to easily combine email, SMS, and web push messaging without paying for the complexity of Klaviyo-level tooling. It simplifies multi-channel marketing so teams can launch campaigns quickly.

What it does well

• It provides ready-made automation workflows including welcome series, cart abandonment sequences, and win-back campaigns using email, SMS, and push in one place.
• The pre-built templates help marketers launch campaigns faster, without needing to build everything from scratch.
• Omnisend integrates smoothly with Shopify, BigCommerce, making setup easier for stores on those platforms.
• The user interface is intuitive, which makes it faster to get started and easier to manage than some of the more advanced tools.
• Pricing is more affordable and flexible, making it a good choice for companies that want to experiment with multichannel messaging.

Watch outs

• Segmentation is less real-time and granular than platforms like Maestra or Drip-building advanced “if this then that” logic takes more effort.
• Omnisend does not offer the same depth of website personalization tools or loyalty/referral engines out of the box.
• Reporting is useful but not as detailed or customizable as more advanced marketing platforms.
• If your growth strategy depends on highly tailored onsite experiences, Omnisend may require extra integrations or tools.

Best for

Mid-market shops that want simpler automation, basic multi-channel outreach, and easier campaign launch-especially if your priority is ease of setup and cost rather than deep personalization or real-time behavior tracking.

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3. ActiveCampaign

Why choose it?

ActiveCampaign is a flexible automation and CRM solution that is a great fit when marketing and sales teams need to work closely, or when lead nurturing is as important as e-commerce follow-up. It handles complex customer journeys and sales pipeline logic.

What it does well

• You can build detailed automation workflows using conditional logic, tags, and branching steps. This allows flexible follow-ups and targeted messaging.
• It includes built-in CRM and lead scoring, so you can manage sales pipelines, assign follow-up tasks, and track interactions with leads over time.
• The platform tracks website activity and behavior, helping trigger actions based on how a visitor interacts with your site.
• ActiveCampaign can be used for both lead generation and customer lifecycle automation-so it supports both B2B and e-commerce flows.
• Pricing tends to scale without necessarily locking away important email features in only top tiers, giving more predictable automation capacity.

Watch outs

• The interface can be complex. Setting up advanced automations and CRMs takes time and learning.
• It is not focused specifically on e-commerce. Automated abandoned cart or post-purchase flows might need manual setup or help from third-party tools.
• ActiveCampaign doesn’t come with built-in loyalty, referral, or review collection systems. These usually require integrations.
• On Shopify-heavy stores, Klaviyo or Maestra might offer smoother out-of-the-box trigger options.

Best for

Mid-market brands that want to nurture leads, manage sales processes, and build sophisticated customer journeys. This is a good option where marketing and sales teams want to share workflows and data in one place, or where automation is used for both e-commerce and lead-based marketing.

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4. Brevo (formerly Sendinblue)

Why choose it?

Brevo is a solid pick for mid-market teams that want email and SMS marketing automation without paying per contact. Its pricing model focuses on email volume instead of list size. This can be very cost-efficient for companies with large audiences.

What it does well

• You can store an unlimited number of contacts, and the pricing is based on the number of emails sent, not how many people are on your list.
• It offers email, SMS messaging, live chat, and basic CRM tools in a single platform-giving you multiple channels from one dashboard.
• Brevo supports multi-step automation workflows that are good for simple welcome flows or follow-up emails.
• It is GDPR-friendly, which is especially helpful for European users and compliance.
• Brevo makes it easy to add transactional emails, newsletters, and simple sequence automation without major setup overhead.

Watch outs

• The tool is not built specifically for e-commerce. Triggering cart abandonment or price-drop campaigns often requires manual configuration or external tools.
• Brevo does not provide native tools for e-commerce revenue tracking or deep analytics on purchase behavior.
• Its automation logic is more limited than what you get with Klaviyo or more advanced marketing tools-complex branching or conditional flows are harder to build.
• If your growth plan involves advanced personalization or onsite customer journey triggers, you may outgrow Brevo’s out-of-the-box functionality.

Best for

Mid-market and growing e-commerce businesses that need to scale contact lists affordably, and want essential automation without paying a premium for contact-based pricing. It works well when your messaging frequency is moderate, and marketing automation is simpler.

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5. Drip

Why choose it?

Drip is ideal for DTC and mid-market stores that want to automate email and onsite messaging, with strong segmentation and data-driven workflows. It’s less heavy than enterprise marketing suites but more powerful than basic email tools.

What it does well

• It syncs order and behavioral data from e-commerce platforms like Shopify, WooCommerce, BigCommerce, and Magento, so triggers can be tied to cart updates, purchases, and customer behavior.
• The visual automation builder helps you create workflows such as cart abandonment, post-purchase follow-ups, win-back campaigns, and product recommendations.
• You can segment subscribers dynamically using behavior, purchase history, and lifecycle criteria. This makes targeting more refined and timely.
• Drip offers pop-ups and onsite forms to capture leads and engage visitors directly on your site.
• If your list is large, Drip offers free migration assistance and one-on-one onboarding to help with the switch.

Watch outs

• The learning curve can be steep for beginners; building complex workflows may require experience.
• Drip’s pricing grows with the size of your list. It may become costly as contacts grow.
• Some advanced analytics, custom reporting, or integrations may need manual setup or external tools.
• Support for large users or advanced customization may be limited unless you’re on a higher plan.

Best for

Mid-sized online shops that want automated email flows and visitor capture tools, but don’t want to invest in the full-blown complexity of enterprise marketing systems. Especially good when you want strong e-commerce triggers and behavior-based segmentation.

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For smaller brands, any of these platforms can cover the essentials and help you grow steadily. But if your marketing spend is already above $3,000 a month, Maestra becomes the natural step up. It brings advanced automation, real-time personalization, and dedicated support that justify the investment.

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