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Organic traffic is the numero uno metric to measure your SEO efforts. Businesses pursue high website traffic to acquire customers. Without traffic, there are no qualified leads, conversions, or revenue generation.
Organic traffic represents the preferred traffic category compared to paid or social media traffic. Once content receives organic traffic, that benefit persists for extended periods. This is when revenue growth accelerates without additional advertising costs.
Not necessarily. While increased traffic seems desirable, it must align with specific business objectives. A B2B SaaS company targeting business owners seeks quality leads, not just volume. Similarly, an e-commerce platform operating exclusively in Canada gains nothing from high traffic originating in Asian regions.
Therefore, traffic numbers alone are insufficient. Organizations must examine geographic distribution and keyword rankings. The B2B SaaS should analyze top website keywords. The Canadian e-commerce should review traffic distribution by country.
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Disclaimers. At the time of writing this article, the author still owns shares in Semrush.